Admitted Student Drip Campaign 2027

Each email goes out a set number of days after a student's own admit date, so every student starts their own clock. Subject lines and preheaders are added in Slate. Every email greets the student by their preferred name. Day 0 is the decision notice itself, so Day 1 is the first email in this sequence. Every Stage 1 email ends with the same main button, "Accept your offer," so each message points the student toward a decision. Other links (funding, a program contact, events) are smaller and secondary.